Cultural Differences in International Trade
Kisserup has worked on projects in over 90 countries and through this we have gained a lot of first-hand experience in cultural differences in international Trade. Whatever sector you are operating in, cultural differences will have a direct impact on your business and with added learning, you can make that a positive difference. Improving your level of knowledge of international cultural difference in business can enable you to gain a competitive advantage.
Some key factors are
Communication – The key to success for any business regardless if you are working nationally or internationally is communication. However, when operating internationally, it becomes even more important due to language barriers, negotiations tactics, and time zones.
Customer needs – Being aware of the basic needs of your customer is important when working internationally. Their needs may differ greatly from yours and you need to be aware of the differences. This will give the advantage when you are conveying your message.
Market Research – Before launching a marketing initiative, always conduct market research to become aware of your target audience as customer demand, decision making, gender views, and ideologies greatly vary in cultures. Without this, your message could fall flat, or worse, you could send the wrong message entirely.